If you’re struggling to get your Instagram or Tiktok ad CTR consistently above 1.5%, or you’re barely keeping up with rising ad costs and fierce competition, this package is for you.

You’ve heard the “industry experts” talking about the importance of using influencer or user generated content in digital ads - that’s no secret. But all UGC is not created equal. After months of video a/b tests, content partnerships with countless influencers, and numerous trips “back to the drawing board,” we cracked the code to UGC ads that engage and convert.

This Package Is For Brands That:

  • Are new to using influencer UGC content for ads, or haven’t seen success with influencer content.
  • Are struggling with low ad click through rates or high cost per clicks.
  • Don’t have time to source, contract and project manage influencer partnerships, or aren’t sure how to brief influencers to deliver quality content.
  • Haven’t seen success using influencer content to actually sell product.
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The Uppercase UGC Package


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  • A one-hour strategy call with an Uppercase strategist to build an action plan based on your brand’s specific needs, pain points, industry and products.
  • A creative brief and shot list to ensure the influencers’ content deliverables are on point.
  • The sourcing of vetted content creators from our database who bid on the project to work with your brand - ensuring we only partner with influencers truly interested in your products.
  • A content partnership agreement with three content creators - your brand will own the rights to the content to use however you please in perpetuity.
  • The project management of coordinating product delivery and on-time content delivery with the influencers.
  • Expert video editing and post production to craft enticing ads built for Tiktok or Instagram.
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Fully Vetted Influencers

Content creators apply to join Uppercase’s branded content partnership database, and each influencer is vetted for content quality before being accepted.

In addition, each influencer is asked to share examples of other branded content partnerships they have participated in, and preference is given to creators with more experience.


Content Types

Our UGC packages are fully customizable, so we can work with brands from any industry. However, most creators in our database fall into the following categories:

  • Food & Beverage
  • Fashion
  • Health & Fitness
  • Skincare / Beauty
  • Travel
  • Lifestyle
  • Parenting
  • Home style

Video Types

Your influencer content can have any objective that fits your needs, but some of our favorite video types include:

Styling Videos

Help the user see how to style your product (fashion, jewelry, accessories, home goods).

How-to Recipes

The creator shows how to cook a recipe with your product.

“Day in the Life”

Each creator shows how your product fits into their everyday life

Product How-To

Each creator demonstrates how to use your product, focusing on specific selling points, or reasons why they bought the product.

Unboxing Videos

The creators show how they shopped for your product, and what the their experience with the product was like after they received it.

First Impressions

This video style seems simple, but is incredibly effective, especially for food and beverage or beauty brands! Creators record their first time tasting or using your product.