At the end of the day, each content creator is a third party, and they each have their own artistic styles. With that said, there are a few ways we make sure our content hits the mark:
We vet each creator before presenting them with brand partnership options. Creators need to apply to join our database, and each creator’s content is evaluated to join.
Our creators hope to work with us long-term (and many of them have worked with us on multiple projects).
We provide a detailed shot list and creative brief for each partnership. These briefs still allow for creative expression from the influencer, but they help give clear expectations of what deliverables we’re looking for.
When the creator applies to your project, they give examples of other brand partnerships they’ve participated in as a reference.
Creators agree to one round of revisions when applying for each project.