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Note: Some metrics are purposely left vague to protect client confidentiality.

Kenny Flowers is an upscale, tropical clothing and lifestyle brand putting a fresh spin on Hawaiian shirts, resort looks, and men’s and women’s swimwear. Kenny Flowers was founded by Kenny Haisfield in 2015 and is all about embracing the feeling of vacation, every day.

The Challenge

Kenny Flowers partnered with Uppercase in November 2018. At that time, the brand was warmly received by its initial customers, and had the proof of concept needed to make the decision to scale the business. Their team was running ads on Facebook and Instagram, but was spending a modest budget, and was unsure how to scale their efforts to new audiences profitably.

Kenny Flowers was still a new brand and needed to increase their reach to continue growth. With the competitiveness of the apparel industry becoming increasingly fierce, Kenny Flowers needed a partner who could be responsive to changing business needs, and could proactively form an effective growth strategy so they could continue to focus on building the brand, product and operations.

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The Solution

With their high seasons of Spring and Summer right around the corner, Uppercase knew that identifying new audience segments and widely appealing creative styles would be critical to a successful year.

After several weeks of A/B testing, Uppercase had a creative breakthrough that significantly helped fuel future growth: we were able to identify a certain style of photography that consistently had a 25% higher ROAS than other styles.

Continued Growth

Uppercase also successfully expanded into new audience segments unfamiliar with the Kenny Flowers brand just as the season was heating up. Armed with this foundational knowledge, Uppercase was able to scale ad spend 5x what the brand spent the previous high season profitably.

The Kenny Flowers / Uppercase partnership has continued for more than three years, through new product category launches, the COVID pandemic, supply chain obstacles and more. Uppercase has supported the Kenny Flowers team through each stage of growth, and the brand has seen rapid sustained growth year over year.

The Results

Over the past three years, Uppercase has successfully scaled Kenny Flower’s monthly ad spend over 300x the initial monthly amount profitably.

“A year ago Kenny Flowers was not the Kenny Flowers you

“A year ago Kenny Flowers was not the Kenny

“A year ago Kenny Flowers

see today. The team at Uppercase has

successfully used

Flowers you see today. The team at Uppercase has

Flowers you see today.

data and results to make ad strategy decisions that have

successfully used data and results to make ad

The team at Uppercase

helped scale my clothing business 3x.”

has

successfully used

Kenny Haisfield,

CEO, Kenny Flowers

strategy decisions that have helped scale my

data and results to make

clothing business 3x.”

Kenny Haisfield,

CEO, Kenny Flowers

ad have helped scale my

clothing business 3x.”

Kenny Haisfield,

CEO, Kenny Flowers

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