Founder's Story

I started Uppercase in 2016 after watching the rise of social advertising first-hand while working at Facebook on their ad tech team. With a background in traditional advertising, 3 things struck me about Facebook and Instagram advertising specifically:Facebook ads are directly measurable.

Historically, marketers had to make inferences about increases in revenue to determine which campaigns were successful and which were not. With Facebook and Instagram, you can directly see the revenue your ads have generated, making it much easier to determine success.Facebook and Instagram ads are highly targetable. There is no other platform that enables marketers to pinpoint their exact audience segments.This enables marketers to ensure that budgets are spent efficiently, with ad spend focused on core audience segments.Facebook ads are affordable. It’s very easy to scale budgets up and down, and companies are not obligated to have 6-figure monthly ad budgets in order to use the platform.I was seeing the impact of this platform for major brands - I could only imagine the impact for startups and growth-stage businesses.

I started Uppercase in 2016 after watching the rise of social advertising first-hand while working at Facebook on their ad tech team. With a background in traditional advertising, 3 things struck me about Facebook and Instagram advertising specifically:Facebook ads are directly measurable.

Historically, marketers had to make inferences about increases in revenue to determine which campaigns were successful and which were not. With Facebook and Instagram, you can directly see the revenue your ads have generated, making it much easier to determine success.Facebook and Instagram ads are highly targetable. There is no other platform that enables marketers to pinpoint their exact audience segments. This enables marketers to ensure that budgets are spent efficiently, with ad spend focused on core audience segments.Facebook ads are affordable. It’s very easy to scale budgets up and down, and companies are not obligated to have 6-figure monthly ad budgets in order to use the platform.I was seeing the impact of this platform for major brands - I could only imagine the impact for startups and growth-stage businesses.

My co-founder Baris and I have always had a personal passion for entrepreneurship - we love working with passionate founders who pour their heart and soul into their businesses. Because of this clear opportunity and need for e-commerce businesses, we launched Uppercase.

Today we have the privilege of partnering with direct to consumer e-commerce companies to reach a scale they had previously only dreamed of.

Our team is uniquely positioned to help businesses scale because of our expertise on both the new customer acquisition (advertising) AND on building highly-effective e-commerce websites that convert.

We’re excited to continue to push the limits with our ecommerce partners.

My co-founder Baris and I have always had a personal passion for entrepreneurship - we love working with passionate founders who pour their heart and soul into their businesses. Because of this clear opportunity and need for e-commerce businesses, we launched Uppercase.

Today we have the privilege of partnering with direct to consumer e-commerce companies to reach a scale they had previously only dreamed of.

Our team is uniquely positioned to help businesses scale because of our expertise on both the new customer acquisition (advertising) AND on building highly-effective e-commerce websites that convert.We’re excited to continue to push the limits with our ecommerce partners.

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