Creative

Our creative team doesn’t just follow social ad trends, they set them. With a proven system to quickly create, test and iterate on fresh creative, we achieve better results faster than other marketing agencies

According to Facebook, “Ads that run longer than a week tend to decline in performance, even if they were initially successful. Change the images, videos, or text to help reengage your audience.”.

Our creative team specializes in:

Instagram Feed Ads Instagram Story Ads Facebook Ads Email Marketing Content TikTok Ads Landing Pages Pinterest Ads

Creative Services

Motion Design

In a world of constant movement, our creative team sets the pace for direction. We ensure that our brands move forward as we animate captivating interactions for them. Through analyzing data and planning strategies, our creative team processes all the useful information into dynamic visuals.

Video Editing

Our team is experienced with footage editing, coloring, special effects, corrections and more. We aim to edit the raw to create brand new stories that have a message with reach. Responding to any videography needs, we compose harmonic footage combining elements like ambience creation and sound/music editing. Our team collects from licensed creative pool archives all through stock image/footage to a wide range of sound and soundtracks.

Graphic Design

Our creative talents are equipped with the knowledge of what is the hottest, most practical and effective way to approach any problem. We are bringing design solutions to the table for our clients, cooked with critical thinking, immersive strategies and strong visual applications. We value the imagery and the effect it creates, stories it tells and the connections it can make. Our designers create narratives using typefaces, colors, imagery and any graphic element that’s best fit to your brand.

UI/UX Design

We apply data driven decision making and design thinking methodologies, aiming to solve vital problems with innovative solutions. Our team consists of creatives with taste and comprehensive understanding of the digital world; supported by our agile engineer, developer and product teams. With human-centered design at the core of our methodology, we aspire to create the smoothest and most engaging journey for users without compromising the charm of our brands.

Digital Illustration

We aspire to support our brands to actualize their dreams.

One of the most fun and effective ways to do so is by creating realities from brush strokes and lines. Our creatives craft visual storytelling that makes the audience part of the narrative. We utilize digital imagery making processes to visualize our brand’s ideals and potentials.

Landing Page Design

We are always on the lookout for our clients’ new steps of their marketing journey. Our seasoned team creates landing pages that immediately captures the audience’s eye with stunning visuals. Delivering the most relevant content for the audience’s journey while offering optimized data driven insights.

Creative Credits

Each Uppercase retainer package includes a set number of Creative Credits which are used each month to develop new assets in line with brand goals and ad strategy.

Asset styles range from simple image graphics (1 Creative Credit) to live video footage editing and UGC compilations (5 Creative Credits).

We work with brand images and video that our brands already have to make engaging content specifically for Instagram, Tiktok, Facebook and email.

Digital Ad Mix

On paid social, there is truly no one-size-fits-all creative option. Your customers each choose to buy your products for a different reason, and in order to scale your brand to different audiences, you need a suite of ads that speak to different people with unique priorities, in different phases of their decision making process. At Uppercase, we have identified several types of ads that convert new customers time and time again. While the expression of these concepts can vary widely from brand to brand, the key tactics remain the same.

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UGC Comparison Customer Quote Press Quotes New Release Back in Stock Social Proof Ingredients Styling Guide Inspirational Lifestyle

UGC ads are important because they feel more organic to Instagram or Tiktok feeds, and they build customer trust. It’s easy to hide product quality behind polished lifestyle photos, but with UGC, what you see is what you get. It helps your customer envision themselves using your product.

Comparison directly compare your product to direct competitors or to broader product alternatives. It helps your customer quickly understand exactly why your product is superior.

Customer quote ads help build trust with your audience. They’re most effective when the customer calls attention to an objection they had when deciding to buying your product, and describe why they ultimately decided to purchase.

Not only do press quotes usually eloquently and succinctly describe your product’s benefits, but they also build credibility with the user. Publications are seen as sources of authority, so quotes from press are more believable with new customers.

A new product release is an amazing opportunity to get in front of previous purchasers and individuals who are considering purchasing but haven’t pulled the trigger yet. If you release new products multiple times per year, it’s a great idea have a template that sends a visual cue to your customers to check out the site that can be easily updated for each release.

When your top sellers inevitably sell out, a back in stock ad is a great way to alert people who missed out to come back again - and fast. It creates a sense of urgency with your customers and builds further credibility with your brand.

A customer quote ad builds trust through speaking directly to a prospective customer’s concerns, and a social proof ad builds trust by showcasing the volume of customer opinions you’ve gathered. The key in this ad is to show prospective customers your products have been chosen by hundreds of people, and they were happy with their decision.

For food & beverage brands or skincare & beauty brands, ingredients matter to customers. Showing ingredients helps prospective customers see that you have a thoughtfully crafted, high-quality product, and it can also appeal to the customer’s five senses.

Styling how-to’s help your prospective customers see how your product could fit into their life. This type is most effective when you find models who fit your target audience personas, as it helps prospective customers relate to your brand.

The key to a successful ad suite is a balance of ads that include both organic-feeling UGC content, and styled, aspirational lifestyle content. This content is polished, and it is created to appeal to the aspirational qualities of life that your brand creates through your brand identity.