Hi, we’re
Uppercase.
uppercasebrands

We’re coaches, revolutionaries, dreamers, technologists, creatives and storytellers setting the gold standard of e-commerce. If you want to create cool ads, work directly with world-class founders, build websites and develop strategy that’s great, but a passion to shape the e-commerce revolution is greater. The thread that binds us is our shared passion for growth. We’re just getting started.
read description

Casey has a background in advertising and got her start working in a major advertising agency. From there she followed her love of tech to Mashable and then to Facebook, where she worked on the tech team. After learning how impactful this new form of social advertising could be for growing e-commerce companies, she made the leap to start Uppercase!

She grew up in Washington, DC, Charlotte, NC, and went to college at UNC Chapel Hill. Go tar heels!

There is nothing more relaxing to her than sitting on a beach, specifically Kas, Turkey, Caswell Beach, NC, or Hanalei Kauai.

Casey,
Co-founder,

Leadership
read description

Baris grew up in İstanbul and moved to the United States for undergrad at MIT studying computer science. After graduating, he worked at Microsoft and then Google as a software engineer and manager.

At Google, he worked on the Google Maps, Translate, Ideas, and Search teams before leaving to join Uppercase as a founder and CTO.

His guilty pleasure is chocolate. Lots of them.

Baris,
Co-founder,

Leadership
read description

Aigera is from Almaty, Kazakhstan. She studied in Canada and Germany, during that time she traveled a lot and learned many things about other cultures. She loves science, art, and people. Her favorite cuisines are Mediterranean and Asian. On the weekends you can find her skiing or hiking in the Almaty mountains or exploring old downtown for some authentic vintage shops.

Aigera,
Customer Success and Support Specialist,

Customer Success
read description

He graduated from Ondokuz Mayıs University in 2021 with a bachelor's degree in Computer Engineering. After graduation, he focused on front-end development even more and built his personal projects. He also likes creating scripts and extensions for the internet communities he likes. He doesn't have prior 'real job' experience, however with the help of the wonderful people of the Uppercase team, he adapted here very quickly. He is really passionate about solving hard problems, automating stuff, and creating projects based on people's needs. Moreover, he is a digital data hoarder. So if the apocalypse happens someday, he will get your back.

Asil,
Frontend Developer,

Engineering
read description

Ayça graduated from Industrial Design,2018, Istanbul and she had experiences with very-well known entertainment brands. She always works as a digital designer and really passionate about what she’s doing! The one thing that she is passionate about is not her work! She also has a real passion for gastronomy and getting to know foreign cultures too! On weekends she tries new recipes and learns the culture behind the food.

Ayca,
Art Director,

Creative
read description

Based in the Manila, Philippines. Have worked with high-profile clients/organizations. Her experience in marketing ranges from graphic design to social media management, data and campaign management. When not home spending time with her family and her cat, you stand a good chance of seeing Ayin at any beaches around PH provinces. She loves cooking and enjoys Japanese cuisine. She buys wine based on the label’s design and judges restaurants based on how the menu is layed out.

Ayin,
Influencer Marketing Specialist,

Paid Media

read description

She graduated from Bilkent University, and currently lives in Ankara. After working with high-profile organizations, she focused on marketing and sales. Buket loves doing research, writing articles and interacting with people. She is curious about IT and singing is her favorite hobby.

Buket,
Sales Development Representatives,

Sales

read description

Chandler is a Virginia native and recent graduate of the University of Virginia, where he studied Media Studies, American Studies, and Social Entrepreneurship. His love of marketing grew out of his education and experience working with Forge, a Charlottesville-based non-profit. Outside of work, Chandler loves to travel (ask him about his trips to Hawaii and London in the two weeks leading up to the global shutdowns in March, 2020). He's a devotee of live music, an avid tennis fan, a self-proclaimed sour beer aficionado, and a huge moviegoer.

Chandler,
Account Coordinator,

Paid Media

read description

A cartoon animator and Graphic Designer since 2011. Based in coastal city of Antalya. Tackling projects and designs with out of the box thinking and problem solving ideas, Dogan worked in both brand in-house and the agency side of the business in his career and created designs for almost every medium. He is passionate about swing dancing and music, has a fluffy little cat called Blue.

Dogan,
Art Director,

Creative
read description

After she graduated with a degree in tourism management she worked for some well-known hotel chains and tech company and has lots of experience on client management. She switched her career to e-commerce industry which she always wanted to do and that’s how she met Uppercase. She is into cooking and strives to recreate traditional recipes. Duygu loves being outdoors with people, eating Turkish appetizers, and walking for miles. Cities with beautiful sunsets and warm weather are her ultimate friends!

Duygu,
Junior Project Manager,

Customer Success Lead
read description

Elif grew up in İzmir and then moved to Mugla to study Computer Science. While she was a senior year student she worked as a Shopify Developer. After her graduation, she met with the Uppercase team. She has a cat called 'Lila' which means color lilac in Turkish. She enjoys walking or cycling in any location near the seaside. She loves all sorts of desserts but her favorite is the chocolaty ones.

Elif,
Front-end Tech Lead,

Engineering
read description

Gunes graduated from Northeastern University in Boston with a BS in Business & Marketing and has a masters degree from Parsons the Design School in Fashion Design. She worked for well-known brands in advertising before starting her own jewelry brand which she still keeps alive as a side hustle / hobby. She has experience in branding, social media, UI, photography, motion, print & product design. She is passionate about anything and everything creative and loves to share her enthusiasm and work with our brands at Uppercase. In her free time you can find her dancing, hiking, searching for inspirational objects or playing with her dog Lui! She could eat sushi for breakfast, lunch and dinner. Her favorite city is London because there is so much art, design and music to soak up!

Gunes,
Creative Project Manager,

Creative
read description

After graduating from Engineering, Hakan continued his career as a product manager to create stunning software products. He loves listening to consumers of the products and coming up with solutions to their problems. Hakan lived for 4 months in Wyoming and always misses those days. He likes playing guitar, listening to live music and traveling with the car.

Hakan,
Product Manager,

Product
read description

Hasan is 24, based in Istanbul, Turkey. He has worked in many different fields before joining the team as a Software Developer. He gets great pleasure from creating things from scratch and he is hyped about automation. Did we mention he is into movies and sitcoms, especially sitcoms?

Hasan,
Back-end Tech Lead,

Engineering
read description

Since her graduation from Hacettepe University, Linguistics, she has been in corporate for 10 years and mostly worked in tech companies as she is a real tech-savvy. She always worked closely with C-Level people and she believes this was the biggest chance in her career. The startup ecosystem is also always on her radar. She is located in Istanbul living with two dogs (one of them sometimes attends her Zoom meetings uninvitedly). She also loves long walks, creating and designing new things, painting, and writing. She is obsessed with listening to live music and dancing. 

Inci,
Ecommerce Project Manager,

PMO
read description

Based in Istanbul, Leyla is currently on a very important mission to make social media advertising look aesthetically pleasing. She has a degree in Visual Communication Design and she’s not afraid to use it. She’s been working on different types of design such as digital media, branding, print design and motion graphics. Besides, she loves trying different foods, collecting jewelry and her pet parrot.

Leyla,
Art Director,

Creative
read description

Madison is a recent graduate of the University of Virginia where she studied Psychology and Media Studies. Her passion for marketing grew out of the interaction between these majors and her interest in the power of social media. In her free time, she loves spending time with her friends and family, and she cannot live without her two chocolate labs, beach vacations, local coffee shops, and good books. She currently resides in New York City where she enjoys trying out all of the amazing restaurants, one pasta dish at a time.

Madison,
Account Coordinator,

Paid Media
read description

Melike is studying in a Master's program in Sociology at Mimar Sinan Fine Arts University, following the completion of a double major in Sociology and Psychology at Bahçeşehir University. Her academic interests are primarily focused on the climate crisis, particularly on climate migration and urban sociology, which is reflected in a significant portion of her library.

Beyond her academic pursuit, she enjoys exploring cities and capturing their essence through photography as a flaneur. She never says no to a walk by the seaside at sunset!

Melike,
Executive Assistant,

Administration
read description

Based in Istanbul. After she studied advertising, she decided to continue her career in visual design.

She has experience in branding, UI design, print, motion graphics, digital media, video editing. Inspired by minimalist design and passionate about researching design trends. She is very into photography.

Meltem loves painting, drinking wine in Beyoglu, being outside and exploring cities.

Meltem,
Senior Art Director,

Creative
read description

Ozgur aka Ozzy graduated from Translation studies. He speaks English, Spanish, Russian, and Turkish. As a customer success specialist, he is great at ghosting angry customers.

Ozgur believes in honesty in every aspect of his life. He is known for his sharp tongue and his brutally honest attitude towards humanity. He has been a slave of Leo the cat for 6 months already. In his free time, he likes to play video games (especially strategy), play the guitar and chess. He also reads because he thinks he knows nothing. He likes food as long as they are unhealthy because he thinks only those are delicious. You can also often find him pondering on the emptiness of human existence.

Ozgur,
Customer Success and Support Specialist,

Customer Success
read description

Sagun is a senior student at Bilkent University majoring in Computer Engineering and minoring in Graphic Design while working as a part-time software developer at Uppercase. He enjoys being dwelled on startups and watching things grow and progress before his eyes. Sagun is curious; he likes to travel, explore other cultures, and know what he doesn’t. He speaks two foreign languages fluently, and there are two more on the way.

Sagun,
Software Developer,

Engineering
read description

Serra did her undergraduate on Visual Communication: Graphic Design in the UK, living in a house named Utopia and eating vegan sausage rolls most of the time. Currently she is based in İstanbul and spends most of her free time either surfing the internet, building Pinterest boards or baking pies. She is inspired by playgrounds and supernormality.

Serra,
Art Director,

Creative
read description

She graduated from METU and worked in the IT sector. She is based in Turkey and needed to move to Istanbul and now loves to work remotely even more. She is people-oriented and happy to be in sales. It is her family profession and she is in the business since her childhood. Warning, she can appear in your inbox! She likes playing volleyball and hanging out with friends and family. Loves to go to concerts and sing as nobody would hear her. Also, she is a dog person, tries to learn the ukulele, and is a huge fan of Joey Tribbiani.

Seyhan,
Sales Development Representatives,

Sales
read description

Talat (Ted) is based in Istanbul, Turkey. Talat started to learn foreign languages at the age of 11. Currently, he is a native speaker of German, English, and Turkish language. Also, he is still continuing to learn Danish, Dutch, and Arabic. Talat is so into Germany and its culture, some say that he has better skills than most of the people living in Germany. Although, he lived in one of the smallest villages in Germany called Dornstetten with a population of 8K only for one year. He has been in a European volunteering system and helped disabled people in their work environment. But he has traveled to most of the countries in Europe. He loves to travel, is a gourmet cook, and likes to sing and write. Lastly, he might be the first person who watched HIMYM more than a thousand times and he knows every line of the show.

Talat,
Customer Success and Support Specialist,

Customer Success
read description

Yaprak currently lives in Ankara. After her tourism degree, she became a hotelier for a while (a long while) but decided to change paths. She lived in Madrid for a year but returned home as she missed Turkish cuisine and her friends. She has been into camping recently. She also loves plants, coffee and her Spotify Account.

Yaprak,
Customer Success and Support Specialist,

Customer Success

Casey has a background in advertising and got her start working in a major advertising agency. From there she followed her love of tech to Mashable and then to Facebook, where she worked on the tech team. After learning how impactful this new form of social advertising could be for growing e-commerce companies, she made the leap to start Uppercase!

She grew up in Washington, DC, Charlotte, NC, and went to college at UNC Chapel Hill. Go tar heels!

There is nothing more relaxing to her than sitting on a beach, specifically Kas, Turkey, Caswell Beach, NC, or Hanalei Kauai.

Casey,
Co-founder,

Leadership
read description

Casey,
Co-founder,

Leadership

Baris grew up in İstanbul and moved to the United States for undergrad at MIT studying computer science. After graduating, he worked at Microsoft and then Google as a software engineer and manager.

At Google, he worked on the Google Maps, Translate, Ideas, and Search teams before leaving to join Uppercase as a founder and CTO.

His guilty pleasure is chocolate. Lots of them.

Baris,
Co-founder,

Leadership
read description

Baris,
Co-founder,

Leadership

Aigera is from Almaty, Kazakhstan. She studied in Canada and Germany, during that time she traveled a lot and learned many things about other cultures. She loves science, art, and people. Her favorite cuisines are Mediterranean and Asian. On the weekends you can find her skiing or hiking in the Almaty mountains or exploring old downtown for some authentic vintage shops.

Aigera,
Customer Success and Support Specialist,

Customer Success
read description

Aigera,
Customer Success and Support Specialist,

Customer Success

He graduated from Ondokuz Mayıs University in 2021 with a bachelor's degree in Computer Engineering. After graduation, he focused on front-end development even more and built his personal projects. He also likes creating scripts and extensions for the internet communities he likes. He doesn't have prior 'real job' experience, however with the help of the wonderful people of the Uppercase team, he adapted here very quickly. He is really passionate about solving hard problems, automating stuff, and creating projects based on people's needs. Moreover, he is a digital data hoarder. So if the apocalypse happens someday, he will get your back.

Asil,
Frontend Developer,

Engineering
read description

Asil,
Frontend Developer,

Engineering

Ayça graduated from Industrial Design,2018, Istanbul and she had experiences with very-well known entertainment brands. She always works as a digital designer and really passionate about what she’s doing! The one thing that she is passionate about is not her work! She also has a real passion for gastronomy and getting to know foreign cultures too! On weekends she tries new recipes and learns the culture behind the food.

Ayca,
Art Director,

Creative
read description

Ayca,
Art Director,

Creative

Based in the Manila, Philippines. Have worked with high-profile clients/organizations. Her experience in marketing ranges from graphic design to social media management, data and campaign management. When not home spending time with her family and her cat, you stand a good chance of seeing Ayin at any beaches around PH provinces. She loves cooking and enjoys Japanese cuisine. She buys wine based on the label’s design and judges restaurants based on how the menu is layed out.

Ayin,
Influencer Marketing Specialist,

Paid Media

read description

Ayin,
Influencer Marketing Specialist,

Paid Media

She graduated from Bilkent University, and currently lives in Ankara. After working with high-profile organizations, she focused on marketing and sales. Buket loves doing research, writing articles and interacting with people. She is curious about IT and singing is her favorite hobby.

Buket,
Sales Development Representatives,

Sales

read description

Buket,
Sales Development Representatives,

Sales

Chandler is a Virginia native and recent graduate of the University of Virginia, where he studied Media Studies, American Studies, and Social Entrepreneurship. His love of marketing grew out of his education and experience working with Forge, a Charlottesville-based non-profit. Outside of work, Chandler loves to travel (ask him about his trips to Hawaii and London in the two weeks leading up to the global shutdowns in March, 2020). He's a devotee of live music, an avid tennis fan, a self-proclaimed sour beer aficionado, and a huge moviegoer.

Chandler,
Account Coordinator,

Paid Media

read description

Chandler,
Account Coordinator,

Paid Media

A cartoon animator and Graphic Designer since 2011. Based in coastal city of Antalya. Tackling projects and designs with out of the box thinking and problem solving ideas, Dogan worked in both brand in-house and the agency side of the business in his career and created designs for almost every medium. He is passionate about swing dancing and music, has a fluffy little cat called Blue.

Dogan,
Art Director,

Creative
read description

Dogan,
Art Director,

Creative

After she graduated with a degree in tourism management she worked for some well-known hotel chains and tech company and has lots of experience on client management. She switched her career to e-commerce industry which she always wanted to do and that’s how she met Uppercase. She is into cooking and strives to recreate traditional recipes. Duygu loves being outdoors with people, eating Turkish appetizers, and walking for miles. Cities with beautiful sunsets and warm weather are her ultimate friends!

Duygu,
Junior Project Manager,

Customer Success Lead
read description

Duygu,
Junior Project Manager,

Customer Success Lead

Elif grew up in İzmir and then moved to Mugla to study Computer Science. While she was a senior year student she worked as a Shopify Developer. After her graduation, she met with the Uppercase team. She has a cat called 'Lila' which means color lilac in Turkish. She enjoys walking or cycling in any location near the seaside. She loves all sorts of desserts but her favorite is the chocolaty ones.

Elif,
Front-end Tech Lead,

Engineering
read description

Elif,
Front-end Tech Lead,

Engineering

Gunes graduated from Northeastern University in Boston with a BS in Business & Marketing and has a masters degree from Parsons the Design School in Fashion Design. She worked for well-known brands in advertising before starting her own jewelry brand which she still keeps alive as a side hustle / hobby. She has experience in branding, social media, UI, photography, motion, print & product design. She is passionate about anything and everything creative and loves to share her enthusiasm and work with our brands at Uppercase. In her free time you can find her dancing, hiking, searching for inspirational objects or playing with her dog Lui! She could eat sushi for breakfast, lunch and dinner. Her favorite city is London because there is so much art, design and music to soak up!

Gunes,
Creative Project Manager,

Creative
read description

Gunes,
Creative Project Manager,

Creative

After graduating from Engineering, Hakan continued his career as a product manager to create stunning software products. He loves listening to consumers of the products and coming up with solutions to their problems. Hakan lived for 4 months in Wyoming and always misses those days. He likes playing guitar, listening to live music and traveling with the car.

Hakan,
Product Manager,

Product
read description

Hakan,
Product Manager,

Product

Hasan is 24, based in Istanbul, Turkey. He has worked in many different fields before joining the team as a Software Developer. He gets great pleasure from creating things from scratch and he is hyped about automation. Did we mention he is into movies and sitcoms, especially sitcoms?

Hasan,
Back-end Tech Lead,

Engineering
read description

Hasan,
Back-end Tech Lead,

Engineering

Since her graduation from Hacettepe University, Linguistics, she has been in corporate for 10 years and mostly worked in tech companies as she is a real tech-savvy. She always worked closely with C-Level people and she believes this was the biggest chance in her career. The startup ecosystem is also always on her radar. She is located in Istanbul living with two dogs (one of them sometimes attends her Zoom meetings uninvitedly). She also loves long walks, creating and designing new things, painting, and writing. She is obsessed with listening to live music and dancing. 

Inci,
Ecommerce Project Manager,

PMO
read description

Inci,
Ecommerce Project Manager,

PMO

Based in Istanbul, Leyla is currently on a very important mission to make social media advertising look aesthetically pleasing. She has a degree in Visual Communication Design and she’s not afraid to use it. She’s been working on different types of design such as digital media, branding, print design and motion graphics. Besides, she loves trying different foods, collecting jewelry and her pet parrot.

Leyla,
Art Director,

Creative
read description

Leyla,
Art Director,

Creative

Madison is a recent graduate of the University of Virginia where she studied Psychology and Media Studies. Her passion for marketing grew out of the interaction between these majors and her interest in the power of social media. In her free time, she loves spending time with her friends and family, and she cannot live without her two chocolate labs, beach vacations, local coffee shops, and good books. She currently resides in New York City where she enjoys trying out all of the amazing restaurants, one pasta dish at a time.

Madison,
Account Coordinator,

Paid Media
read description

Madison,
Account Coordinator,

Paid Media

Melike is studying in a Master's program in Sociology at Mimar Sinan Fine Arts University, following the completion of a double major in Sociology and Psychology at Bahçeşehir University. Her academic interests are primarily focused on the climate crisis, particularly on climate migration and urban sociology, which is reflected in a significant portion of her library.

Beyond her academic pursuit, she enjoys exploring cities and capturing their essence through photography as a flaneur. She never says no to a walk by the seaside at sunset!

Melike,
Executive Assistant,

Administration
read description

Melike,
Executive Assistant,

Administration

Based in Istanbul. After she studied advertising, she decided to continue her career in visual design.

She has experience in branding, UI design, print, motion graphics, digital media, video editing. Inspired by minimalist design and passionate about researching design trends. She is very into photography.

Meltem loves painting, drinking wine in Beyoglu, being outside and exploring cities.

Meltem,
Senior Art Director,

Creative
read description

Meltem,
Senior Art Director,

Creative

Ozgur aka Ozzy graduated from Translation studies. He speaks English, Spanish, Russian, and Turkish. As a customer success specialist, he is great at ghosting angry customers.

Ozgur believes in honesty in every aspect of his life. He is known for his sharp tongue and his brutally honest attitude towards humanity. He has been a slave of Leo the cat for 6 months already. In his free time, he likes to play video games (especially strategy), play the guitar and chess. He also reads because he thinks he knows nothing. He likes food as long as they are unhealthy because he thinks only those are delicious. You can also often find him pondering on the emptiness of human existence.

Ozgur,
Customer Success and Support Specialist,

Customer Success
read description

Ozgur,
Customer Success and Support Specialist,

Customer Success

Sagun is a senior student at Bilkent University majoring in Computer Engineering and minoring in Graphic Design while working as a part-time software developer at Uppercase. He enjoys being dwelled on startups and watching things grow and progress before his eyes. Sagun is curious; he likes to travel, explore other cultures, and know what he doesn’t. He speaks two foreign languages fluently, and there are two more on the way.

Sagun,
Software Developer,

Engineering
read description

Sagun,
Software Developer,

Engineering

Serra did her undergraduate on Visual Communication: Graphic Design in the UK, living in a house named Utopia and eating vegan sausage rolls most of the time. Currently she is based in İstanbul and spends most of her free time either surfing the internet, building Pinterest boards or baking pies. She is inspired by playgrounds and supernormality.

Serra,
Art Director,

Creative
read description

Serra,
Art Director,

Creative

She graduated from METU and worked in the IT sector. She is based in Turkey and needed to move to Istanbul and now loves to work remotely even more. She is people-oriented and happy to be in sales. It is her family profession and she is in the business since her childhood. Warning, she can appear in your inbox! She likes playing volleyball and hanging out with friends and family. Loves to go to concerts and sing as nobody would hear her. Also, she is a dog person, tries to learn the ukulele, and is a huge fan of Joey Tribbiani.

Seyhan,
Sales Development Representatives,

Sales
read description

Seyhan,
Sales Development Representatives,

Sales

Talat (Ted) is based in Istanbul, Turkey. Talat started to learn foreign languages at the age of 11. Currently, he is a native speaker of German, English, and Turkish language. Also, he is still continuing to learn Danish, Dutch, and Arabic. Talat is so into Germany and its culture, some say that he has better skills than most of the people living in Germany. Although, he lived in one of the smallest villages in Germany called Dornstetten with a population of 8K only for one year. He has been in a European volunteering system and helped disabled people in their work environment. But he has traveled to most of the countries in Europe. He loves to travel, is a gourmet cook, and likes to sing and write. Lastly, he might be the first person who watched HIMYM more than a thousand times and he knows every line of the show.

Talat,
Customer Success and Support Specialist,

Customer Success
read description

Talat,
Customer Success and Support Specialist,

Customer Success

Yaprak currently lives in Ankara. After her tourism degree, she became a hotelier for a while (a long while) but decided to change paths. She lived in Madrid for a year but returned home as she missed Turkish cuisine and her friends. She has been into camping recently. She also loves plants, coffee and her Spotify Account.

Yaprak,
Customer Success and Support Specialist,

Customer Success
read description

Yaprak,
Customer Success and Support Specialist,

Customer Success
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