Hi, we’re
Uppercase.
uppercasebrands

We’re coaches, revolutionaries, dreamers, technologists, creatives and storytellers setting the gold standard of e-commerce. If you want to create cool ads, work directly with world-class founders, build websites and develop strategy that’s great, but a passion to shape the e-commerce revolution is greater. The thread that binds us is our shared passion for growth. We’re just getting started.
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Casey has a background in advertising, and got her start working in a major advertising agency. From there she followed her love of tech to Mashable and then to Facebook, where she worked on the tech team. After learning how impactful this new form of social advertising could be for growing e-commerce companies, she made the leap to start Uppercase!

She grew up in Washington, DC and Charlotte, NC, and went to collage at UNC Chapel Hill. Go tar heels!

There is nothing more relaxing to her than sitting on a beach, specifically Kas, Turkey, Caswell Beach, NC or Hanalel Kauai.

Casey,
Co-founder,

Leadership

read description

Baris grew up in İstanbul and moved to the United States for undergrad at MIT studying computer science. After graduating, I worked at Microsoft and then Google as a software engineer and manager.

At Google I worked on the Google Maps, Translate, Ideas and Search teams before leaving to join Uppercase as a founder and CTO.

His guilty pleasure is chocolate. Lots of them.

Baris,
Co-founder,

Leadership

read description

Aigera is from Almaty, Kazakhstan. She studied in Canada and Germany, during that time she traveled a lot and learned many things about other cultures. She loves science, art, and people. Her favorite cuisines are Mediterranean and Asian. On the weekends you can find her skiing or hiking in the Almaty mountains or exploring old downtown for some authentic vintage shops.

Aigera,
Customer Success and Support Specialist,

Customer Success

read description

He graduated from Ondokuz Mayıs University in 2021 with a bachelor degree in Computer Engineering. After the graduation, he focused on frontend development even more, and build his personal projects. Apart from that he also likes creating scripts and extensions for the internet communities he like. He doesn't have a prior "real job" experience, however with the help of wonderful people of Uppercase team, he adapted here very quick. He is really passionate about solving hard problems, automating stuff, and creating projects based on people needs. Moreover, he is a digital data hoarder. So if apocalypse happens someday, he will got your back.

Asil,
Frontend Developer,

Engineering

read description

Ayça graduated from Industrial Design,2018, Istanbul and she had experiences with very-well known entertainment brands. She always works as a digital designer and really passionate about what she’s doing! The one thing that she is passionate about is not her work! She also has a real passion for gastronomy and getting to know foreign cultures too! On weekends she tries new recipes and learns the culture behind the food.

Ayca,
Art Director,

Creative

read description

Based in the Manila, Philippines. Have worked with high-profile clients/organizations. Her experience in marketing ranges from graphic design to social media management, data and campaign management. When not home spending time with her family and her cat, you stand a good chance of seeing Ayin at any beaches around PH provinces. She loves cooking and enjoys Japanese cuisine. She buys wine based on the label’s design and judges restaurants based on how the menu is layed out.

Ayin,
Influencer Marketing Specialist,

Paid Media

read description

Over the last 8 years I have worked in a variety of different marketing roles, mainly focusing on the digital media side. I have experience working with an agency, working directly with clients as well as being a Paid Media Specialist with Crocs. Creating new marketing strategies and helping clients grow their business has always been my favorite part of marketing. I currently live in Fort Collins, CO with my Australian Shepard Riley. In my free time, I love cooking, skiing, and hanging out with my family and friends. My favorite cuisine is a tie between Asian and Italian, I could eat pasta every day!

Brynn,
Senior Account Manager,

Paid Media

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Chandler is a Virginia native and recent graduate of the University of Virginia, where he studied Media Studies, American Studies, and Social Entrepreneurship. His love of marketing grew out of his education and experience working with Forge, a Charlottesville-based non-profit. Outside of work, Chandler loves to travel (ask him about his trips to Hawaii and London in the two weeks leading up to the global shutdowns in March, 2020). He's a devotee of live music, an avid tennis fan, a self-proclaimed sour beer aficionado, and a huge moviegoer.

Chandler,
Account Coordinator,

Paid Media

read description

A cartoon animator and Graphic Designer since 2011. Based in coastal city of Antalya. Tackling projects and designs with out of the box thinking and problem solving ideas, Dogan worked in both brand in-house and the agency side of the business in his career and created designs for almost every medium. He is passionate about swing dancing and music, has a fluffy little cat called Blue.

Dogan,
Art Director,

Creative

read description

After she graduated with a degree in tourism management she worked for some well-known hotel chains and tech company and has lots of experience on client management. She switched her career to e-commerce industry which she always wanted to do and that’s how she met Uppercase. She is into cooking and strives to recreate traditional recipes. Duygu loves being outdoors with people, eating Turkish appetizers, and walking for miles. Cities with beautiful sunsets and warm weather are her ultimate friends!

Duygu,
Customer Success and Support Specialist,

Customer Success

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Elif grew up in İzmir and then moved to Mugla to study Computer Science. While she was a senior year student she worked as a Shopify Developer. After her graduation, she met with the Uppercase team. She has a cat called 'Lila' which means color lilac in Turkish. She enjoys walking or cycling in any location near the seaside. She loves all sorts of desserts but her favorite is the chocolaty ones.

Elif,
Software Developer,

Engineering

read description

Gizem currently lives in Istanbul, Turkey, and has a degree in Computer Science + Management Information Systems. With over 5 years of experience as a Senior Business Analyst and Product Manager and B2B / B2C field, she’s passionate about finding ways to develop awesome products. Her favorite place is Çeşme-İzmir and she likes traveling around the world to explore new spots. Cycling is a staple in her morning routine and she can often be found drinking Turkish raki and eating mezes. She’s a proud cat mom to Pablo, but passionate about all animals!

Gizem,
Product Manager,

Product

read description

Gunes graduated from Northeastern University in Boston with a BS in Business & Marketing and has a masters degree from Parsons the Design School in Fashion Design. She worked for well-known brands in advertising before starting her own jewelry brand which she still keeps alive as a side hustle / hobby. She has experience in branding, social media, UI, photography, motion, print & product design. She is passionate about anything and everything creative and loves to share her enthusiasm and work with our brands at Uppercase. In her free time you can find her dancing, hiking, searching for inspirational objects or playing with her dog Lui! She could eat sushi for breakfast, lunch and dinner. Her favorite city is London because there is so much art, design and music to soak up!

Gunes,
Creative Project Manager,

Creative

read description

After graduating from Virginia Tech in 2019, Hannah moved to New York City to join Uppercase on the accounts team and has been helping brands grow through their paid social strategy ever since! She’s originally from Hickory, North Carolina. Her ideal comfort foods include Bojangles fried chicken or Japanese food. Although she loves to travel, she’s still the person who gets to the airport way too early. She’s always looking for a spot with live music — the Red Lion being of her all time favorite spots in the city. Peak relaxation for Hannah is sitting on a beach or on the lake listening to her perfectly curated Spotify playlists.

Hannah,
Senior Account Manager,

Paid Media

read description

Hasan is 24, based in Istanbul, Turkey. He has worked in many different fields before joining the team as a Software Developer. He gets great pleasure from creating things from scratch and he is hyped about automation. Did we mention he is into movies and sitcoms, especially sitcoms?

Hasan,
Software Developer,

Engineering

read description

Based in Istanbul, Leyla is currently on a very important mission to make social media advertising look aesthetically pleasing. She has a degree in Visual Communication Design and she’s not afraid to use it. She’s been working on different types of design such as digital media, branding, print design and motion graphics. Besides, she loves trying different foods, collecting jewelry and her pet parrot.

Leyla,
Art Director,

Creative

read description

Based in Istanbul. After she studied advertising, she decided to continue her career in visual design. She has experience in branding, UI design, print, motion graphics, digital media, video editing. Inspires by minimalist design and passionate about researching design trends. She is very into photography. Meltem loves painting, drinking wine in Beyoglu, being outside and exploring cities.

Meltem,
Senior Art Director,

Creative

read description

Özgür (Ozzy, Oz) is from Istanbul, Turkey. However, he is currently based in Burgos, Spain (taking advantage of remote workplace ha). He once adopted a beautiful fluffy cat but turned out he was allergic to it, so sadly, his adventure with her only lasted a day. Oz doesn't prefer any particular cuisine, but he loves croissants, coffee, tea, cheesecake, chocolate, beer, wine, pasta, kebap, pizza, burgers, and all that bad-for-your-health stuff. He also likes playing electric/acoustic guitar.

Ozgur,
Customer Success and Support Specialist,

Customer Success

read description

Serra did her undergraduate on Visual Communication: Graphic Design in the UK, living in a house named Utopia and eating vegan sausage rolls most of the time. Currently she is based in İstanbul and spends most of her free time either surfing the internet, building Pinterest boards or baking pies. She is inspired by playgrounds and supernormality.

Serra,
Art Director,

Creative

read description

Tugba graduated from architecture department from Istanbul Technical University. In the university years she participated in design contests and won prizes. She had worked as an architect for 2 years. After, she decided to change her career plan. Now, she is working as a Jr Software Engineer at UppercaseBrands. She like singing popular songs with her sister. They are not open to concert offers . You can see her playing with stray cats in a street.

Tugba,
Junior Software Engineer,

Engineering

Casey has a background in advertising, and got her start working in a major advertising agency. From there she followed her love of tech to Mashable and then to Facebook, where she worked on the tech team. After learning how impactful this new form of social advertising could be for growing e-commerce companies, she made the leap to start Uppercase!

She grew up in Washington, DC and Charlotte, NC, and went to collage at UNC Chapel Hill. Go tar heels!

There is nothing more relaxing to her than sitting on a beach, specifically Kas, Turkey, Caswell Beach, NC or Hanalel Kauai.

Casey,
Co-founder,

Leadership

read description

Casey,
Co-founder,

Leadership

Baris grew up in İstanbul and moved to the United States for undergrad at MIT studying computer science. After graduating, I worked at Microsoft and then Google as a software engineer and manager.

At Google I worked on the Google Maps, Translate, Ideas and Search teams before leaving to join Uppercase as a founder and CTO.

His guilty pleasure is chocolate. Lots of them.

Baris,
Co-founder,

Leadership

read description

Baris,
Co-founder,

Leadership

Aigera is from Almaty, Kazakhstan. She studied in Canada and Germany, during that time she traveled a lot and learned many things about other cultures. She loves science, art, and people. Her favorite cuisines are Mediterranean and Asian. On the weekends you can find her skiing or hiking in the Almaty mountains or exploring old downtown for some authentic vintage shops.

Aigera,
Customer Success and Support Specialist,

Customer Success

read description

Aigera,
Customer Success and Support Specialist,

Customer Success

He graduated from Ondokuz Mayıs University in 2021 with a bachelor degree in Computer Engineering. After the graduation, he focused on frontend development even more, and build his personal projects. Apart from that he also likes creating scripts and extensions for the internet communities he like. He doesn't have a prior "real job" experience, however with the help of wonderful people of Uppercase team, he adapted here very quick. He is really passionate about solving hard problems, automating stuff, and creating projects based on people needs. Moreover, he is a digital data hoarder. So if apocalypse happens someday, he will got your back.

Asil,
Frontend Developer,

Engineering

read description

Asil,
Frontend Developer,

Engineering

Ayça graduated from Industrial Design,2018, Istanbul and she had experiences with very-well known entertainment brands. She always works as a digital designer and really passionate about what she’s doing! The one thing that she is passionate about is not her work! She also has a real passion for gastronomy and getting to know foreign cultures too! On weekends she tries new recipes and learns the culture behind the food.

Ayca,
Art Director,

Creative

read description

Ayca,
Art Director,

Creative

Based in the Manila, Philippines. Have worked with high-profile clients/organizations. Her experience in marketing ranges from graphic design to social media management, data and campaign management. When not home spending time with her family and her cat, you stand a good chance of seeing Ayin at any beaches around PH provinces. She loves cooking and enjoys Japanese cuisine. She buys wine based on the label’s design and judges restaurants based on how the menu is layed out.

Ayin,
Influencer Marketing Specialist,

Paid Media

read description

Ayin,
Influencer Marketing Specialist,

Paid Media

Over the last 8 years I have worked in a variety of different marketing roles, mainly focusing on the digital media side. I have experience working with an agency, working directly with clients as well as being a Paid Media Specialist with Crocs. Creating new marketing strategies and helping clients grow their business has always been my favorite part of marketing. I currently live in Fort Collins, CO with my Australian Shepard Riley. In my free time, I love cooking, skiing, and hanging out with my family and friends. My favorite cuisine is a tie between Asian and Italian, I could eat pasta every day!

Brynn,
Senior Account Manager,

Paid Media

read description

Brynn,
Senior Account Manager,

Paid Media

Chandler is a Virginia native and recent graduate of the University of Virginia, where he studied Media Studies, American Studies, and Social Entrepreneurship. His love of marketing grew out of his education and experience working with Forge, a Charlottesville-based non-profit. Outside of work, Chandler loves to travel (ask him about his trips to Hawaii and London in the two weeks leading up to the global shutdowns in March, 2020). He's a devotee of live music, an avid tennis fan, a self-proclaimed sour beer aficionado, and a huge moviegoer.

Chandler,
Account Coordinator,

Paid Media

read description

Chandler,
Account Coordinator,

Paid Media

A cartoon animator and Graphic Designer since 2011. Based in coastal city of Antalya. Tackling projects and designs with out of the box thinking and problem solving ideas, Dogan worked in both brand in-house and the agency side of the business in his career and created designs for almost every medium. He is passionate about swing dancing and music, has a fluffy little cat called Blue.

Dogan,
Art Director,

Creative

read description

Dogan,
Art Director,

Creative

After she graduated with a degree in tourism management she worked for some well-known hotel chains and tech company and has lots of experience on client management. She switched her career to e-commerce industry which she always wanted to do and that’s how she met Uppercase. She is into cooking and strives to recreate traditional recipes. Duygu loves being outdoors with people, eating Turkish appetizers, and walking for miles. Cities with beautiful sunsets and warm weather are her ultimate friends!

Duygu,
Customer Success and Support Specialist,

Customer Success

read description

Duygu,
Customer Success and Support Specialist,

Customer Success

Elif grew up in İzmir and then moved to Mugla to study Computer Science. While she was a senior year student she worked as a Shopify Developer. After her graduation, she met with the Uppercase team. She has a cat called 'Lila' which means color lilac in Turkish. She enjoys walking or cycling in any location near the seaside. She loves all sorts of desserts but her favorite is the chocolaty ones.

Elif,
Software Developer,

Engineering

read description

Elif,
Software Developer,

Engineering

Gizem currently lives in Istanbul, Turkey, and has a degree in Computer Science + Management Information Systems. With over 5 years of experience as a Senior Business Analyst and Product Manager and B2B / B2C field, she’s passionate about finding ways to develop awesome products. Her favorite place is Çeşme-İzmir and she likes traveling around the world to explore new spots. Cycling is a staple in her morning routine and she can often be found drinking Turkish raki and eating mezes. She’s a proud cat mom to Pablo, but passionate about all animals!

Gizem,
Product Manager,

Product

read description

Gizem,
Product Manager,

Product

Gunes graduated from Northeastern University in Boston with a BS in Business & Marketing and has a masters degree from Parsons the Design School in Fashion Design. She worked for well-known brands in advertising before starting her own jewelry brand which she still keeps alive as a side hustle / hobby. She has experience in branding, social media, UI, photography, motion, print & product design. She is passionate about anything and everything creative and loves to share her enthusiasm and work with our brands at Uppercase. In her free time you can find her dancing, hiking, searching for inspirational objects or playing with her dog Lui! She could eat sushi for breakfast, lunch and dinner. Her favorite city is London because there is so much art, design and music to soak up!

Gunes,
Creative Project Manager,

Creative

read description

Gunes,
Creative Project Manager,

Creative

After graduating from Virginia Tech in 2019, Hannah moved to New York City to join Uppercase on the accounts team and has been helping brands grow through their paid social strategy ever since! She’s originally from Hickory, North Carolina. Her ideal comfort foods include Bojangles fried chicken or Japanese food. Although she loves to travel, she’s still the person who gets to the airport way too early. She’s always looking for a spot with live music — the Red Lion being of her all time favorite spots in the city. Peak relaxation for Hannah is sitting on a beach or on the lake listening to her perfectly curated Spotify playlists.

Hannah,
Senior Account Manager,

Paid Media

read description

Hannah,
Senior Account Manager,

Paid Media

Hasan is 24, based in Istanbul, Turkey. He has worked in many different fields before joining the team as a Software Developer. He gets great pleasure from creating things from scratch and he is hyped about automation. Did we mention he is into movies and sitcoms, especially sitcoms?

Hasan,
Software Developer,

Engineering

read description

Hasan,
Software Developer,

Engineering

Based in Istanbul, Leyla is currently on a very important mission to make social media advertising look aesthetically pleasing. She has a degree in Visual Communication Design and she’s not afraid to use it. She’s been working on different types of design such as digital media, branding, print design and motion graphics. Besides, she loves trying different foods, collecting jewelry and her pet parrot.

Leyla,
Art Director,

Creative

read description

Leyla,
Art Director,

Creative

Based in Istanbul. After she studied advertising, she decided to continue her career in visual design. She has experience in branding, UI design, print, motion graphics, digital media, video editing. Inspires by minimalist design and passionate about researching design trends. She is very into photography. Meltem loves painting, drinking wine in Beyoglu, being outside and exploring cities.

Meltem,
Senior Art Director,

Creative

read description

Meltem,
Senior Art Director,

Creative

Özgür (Ozzy, Oz) is from Istanbul, Turkey. However, he is currently based in Burgos, Spain (taking advantage of remote workplace ha). He once adopted a beautiful fluffy cat but turned out he was allergic to it, so sadly, his adventure with her only lasted a day. Oz doesn't prefer any particular cuisine, but he loves croissants, coffee, tea, cheesecake, chocolate, beer, wine, pasta, kebap, pizza, burgers, and all that bad-for-your-health stuff. He also likes playing electric/acoustic guitar.

Ozgur,
Customer Success and Support Specialist,

Customer Success

read description

Ozgur,
Customer Success and Support Specialist,

Customer Success

Serra did her undergraduate on Visual Communication: Graphic Design in the UK, living in a house named Utopia and eating vegan sausage rolls most of the time. Currently she is based in İstanbul and spends most of her free time either surfing the internet, building Pinterest boards or baking pies. She is inspired by playgrounds and supernormality.

Serra,
Art Director,

Creative

read description

Serra,
Art Director,

Creative

Tugba graduated from architecture department from Istanbul Technical University. In the university years she participated in design contests and won prizes. She had worked as an architect for 2 years. After, she decided to change her career plan. Now, she is working as a Jr Software Engineer at UppercaseBrands. She like singing popular songs with her sister. They are not open to concert offers . You can see her playing with stray cats in a street.

Tugba,
Junior Software Engineer,

Engineering

read description

Tugba,
Junior Software Engineer,

Engineering