The Creative Support Package is designed for brands that manage their digital ads internally, but need a higher volume of creative assets to support their a/b testing or campaign scaling goals.
High quality ads build trust in your brand and your product. They also save you money in two ways:
Once your prospective customer clicks on your ads, they are sent ads from many of your competitors next time they log on.
This happens because digital platforms (like Meta) identify when a person is interested in buying a product when that individual clicks on an ad. Then Meta sends many other ads featuring similar products to that person.
A good exercise is visiting the ad library of one of your competitors and exploring their ads. Ask yourself objectively, “If I saw these competitor ads, and our current ads, which would I click on?”
If the answer is your competitor’s ads, you need new creative.
Our Creative Package is designed to support you on this journey to scalability. Our creative team works with you to create a monthly content plan for ad testing, helping you to elevate your assets and to identify what resonates most with your target audience.
The Uppercase creative team focuses solely on creating engaging digital ad content that converts - and this hyper-focus has made them true experts and trendsetters in Instagram and Tiktok creative. Our team’s specialities include video editing, motion graphics, graphic design, sound engineering and more.
Each month, Creative Package clients receive a number of ad credits which they can exchange for creative assets. Creative assets correspond to the difficulty and time investment required for each type of asset.
15-25 Creative Credits Per Month
2 alt versions of each asset for a/b testing
Each asset in feed + stories aspect ratios
Access to Uppercase library of ad styles to choose from
Monthly meeting with creative project manager
Each asset will include 2 alternate variations
Client dashboard to see creative status
Everything in the Creative Package plus
A proposed monthly creative strategy from Uppercase team
Monthly creative performance analysis
Monthly competitor creative analysis
Access to Uppercase’s monthly creative trend report
Access to Uppercase’s exclusive music & sound library
The Creative+ Package includes the standard creative packages above, but also includes creative strategy from the Uppercase team.
In our standard Creative Package, the client decides which assets they would like to create each month, and the Uppercase team executes them. In the Creative+ Package, Uppercase proposes monthly creative assets to create based on your ad performance, a monthly direct competitor creative competitive analysis, asset performance across our suite of clients, and general industry trends.
-Need support deciding which creative assets to prioritize.
-Are in a competitive industry with multiple direct competitors.
-Prefer to be guided in creative development based on competitive trends and performance results.
We want to show you the difference strong creative can make for your brand.
We offer $250 creative consultations where one of our creative strategists analyzes your brand’s current ad library, and the ad library of three of our closest competitors.
The consultation takes place over a 1 hour strategy call where we present our findings of creative opportunities, including the ad styles we would recommend creating first if we were to work together.
If you decide to sign up for one of our creative packages, we’ll credit your $250 toward that!
Your creative credits are spread out over the course of a month:
CREATIVE PLUS
In the week prior to each month, an Uppercase team member will schedule a one-hour meeting with your team to discuss the creative plan for the upcoming month.
CREATIVE
In the week prior to each month, your team will decide how to spend your ad credits by select ad style types from Uppercase’s ad library. You can also propose new styles.
Your team gives feedback on the creative briefs and approves them to go into production.
Uppercase schedules your assets to be delivered weekly throughout the next month.
An asset draft is sent to your team for one round of revisions.
Assets are updated and 3 alternative styles are created for a/b testing (with different intro clips, music, text styles, etc). Aspect ratios are also cut for Instagram Feed and Stories/Reels. Your assets are available to download via Dropbox!
