Uppercase Lowers Cost Per Lead By 167% For Fabric Life Insurance

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Fabric Technologies partnered with Uppercase to launch their Fabric Wills product with the goal of generating email leads for their Life Insurance product. After analysis of their CRM data to find relevant audiences, Uppercase carefully tested creative optimization strategies to determine the best language around a sensitive product. 

After optimizing creative for a test market - a subset of the entire audience targeted - Uppercase successfully scaled to a national campaign across the US. The result was a significantly lower cost per lead.



Casey BrownLead Generation