Uppercase Builds Automated Lead Generation Funnel for Armanino's CFO Services


Armanino partnered with Uppercase to tap into the power of Facebook advertising for sales lead generation. Armanino’s CFO services are designed for a very niche type of audience - C-level executives at small to mid-size startups - so audience targeting and messaging had to be exact in order to captivate this group.

By optimizing brand video assets and building a custom lead magnet, UPPERCASE was able to successfully target, generate leads and refine the prospects for Armanino’s sales team. Uppercase set up an automated lead funnel, in which leads from Facebook ads were automatically added to an email sequence before sending to a sales representative.

Casey BrownLead Generation