Uppercase is a boutique Facebook and Instagram advertising agency in NYC.

Ready, Set, Scale.

A boutique Facebook & Instagram Ad Agency + e-commerce development shop in NYC

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Uppercase was founded by a team of ex-Facebookers and ex-Googlers in 2016. We bring the tried-and-true Facebook advertising strategies used at Fortune 500 companies to businesses of all stages and sizes.


We help your business generate more leads and sales through powerful social advertising campaigns driven by data. 


“By partnering with UPPERCASE we were able to build a profitable online sales channel. We maximized ROAS (Return on Ad spend) from the start and were able to scale the campaign to reach new audiences with the same great results. By strategic testing of video ads and DPA, we figured out the most effective ad combinations to grown our revenue stream substantially and unlock additional social ad budget.”

-Kelly Yapp, Marketing Manager, Shadowbox


“Partnering with Uppercase was a turning point in DMOS' business. Uppercase's ad strategy during the competitive holiday sales season was directly responsible for DMOS doubling our monthly sales. Their expertise in Facebook/Instagram advertising is unmatched, and they've successfully identified new audiences for DMOS to expand to.  “

-Susan Pieper, Founder & CEO, DMOS


Powered By A.I. 

Uppercase developed proprietary software powered by artificial intelligence to determine which of your ads will perform best BEFORE spending any ad budget on ad testing.

A.i. selected images typically reduce costs by 30%


The Uppercase Process 

Uppercase helps businesses develop, implement, analyze and optimize their social ad campaigns. We take over the entire advertising process for you, so you can focus on the important areas of your business.

  • Campaign Strategy

  • Advertisement Creation

  • A/B Testing

  • Campaign Budgets

  • Campaign Scaling

  • Creative Optimization

  • Audience Targeting

  • Pixel Set Up

  • Advanced Analytics

  • Landing Pages

  • Email Marketing

  • Organic Social Strategy