Facebook Advertising Best Practices Series
More than 1 billion people are active daily on Facebook and many of these users have built out their Facebook profile. These profiles may list their hometown, their marital status, their education, their work and other personal details. This data is valuable for your business you unlock this hyper-targeting through Facebook ads. The information users share on Facebook helps to paint a complete and accurate picture of each individual user.
Facebook ads are a fantastic way to maximize your all-mighty advertising dollar. When millions of consumers log on to the social media network, they aren't just bombarded with information, they are strategically shown information that is going to keep them on the site and scrolling. Have you ever noticed the option to hide a post? How about a request for your feedback about why you hid a post? Facebook is continually improving the experience for their users by providing them content from the internet, curated specifically for them.
When it comes to sharing important promotional material with your existing customers, you can't beat email marketing. It's one of the most cost effective ways to keep in touch and drive business. It requires very little in terms of investment because these individuals have likely already purchased from you, or at least visited your business or website, and you already have their contact information. Sending them an email is likely to get your website a click.
It's no secret that advertisers are betting on video these days, especially on platforms like Facebook and Instagram. It's more dynamic than photos and is a good bet to boost engagement. However, video is also a much costlier investment, making it much more important to do right. Make sure to consider these steps before diving into your first Facebook videos.
Video is often an engagement multiplier for social ads. They’re better at catching a user’s attention, and they can convey a brand’s message much easier than a graphic and text. However, videos are usually much more expensive and time intensive to create. So if you’re thinking of investing in video ads, first start with our post on getting started on Facebook ads, then make sure you’ve followed these guidelines to get the most impact for your advertising dollars.
Twitter is a great place for brands to grow their followings, but it requires a significant time investment to grow a healthy following. Consider the time you're willing to invest before making the jump to set up an account. Start with this guide when you're ready to make the leap!