The examples below are gifs, not the full video.
BFCM Ad Template Menu
Fashion Brand Examples
Our model assets are purely for reference. Uppercase has worked with each of the brands showcased, but these assets are just sample mock ups and not actual ads.
5 Credit Ads
Sale Split Screen Video
A split screen asset with a product video on one side, and sale information on the other. A top performer!
Assets Needed
Video footage works best! We can edit one video into a fast-paced clip (like the example above), or create a montage of different video clips.
Images can also be used to create a slideshow when video footage isn't available.
Sleek Video w/ Sale Overlay
A video compilation of product and lifestyle footage with sale text overlaid.
Assets Needed
Video footage - this can be product videos, UGC, or lifestyle.
Fast Cuts Sale Video
A super-fast video showcasing multiple lifestyle images and video clips. These fast cuts always catch attention!
Assets Needed
This asset can work with just photos, but it's more dynamic when we are able to cut both images and videos together.
4 Credit Ads
Product Puzzle Reveal
A fun puzzle-like image reveal that incorporates product photos, lifestyle photos, and sale info.
Assets Needed
Product photos on a solid background (that can be cut out), and a lifestyle video or image.
Rotating Product - Middle Text
This rotating asset can feature either lifestyle images, or cut out product images. It's a great way to showcase many different items included in your sale.
Assets Needed
Either 10+ lifestyle photos or more than 5 product photos..
Product Bundle Sale
This sale ad is great for product bundles. If you're offering a sale on a specific group of products, or if you're bundling a few products together into a holiday gift, this asset works great.
Assets Needed
~3 lifestyle photos and product photos on a solid background (that can be cut out)
Product Letter Reveal
This asset style always catches attention, and is a great way to show your variety of products.
Assets Needed
Clear product photos that can be cut out from their background.
Rotating Product w/ Lifestyle Images
Showcase the variety of products you have on sale, while also featuring some fun lifestyle images.
Assets Needed
Products with a solid background that can be cut out and 4-8 lifestyle images.
3 Credit Ads
Sale Text On Path
This wavy text is a fun way to draw attention to your product in an image.
Assets Needed
2-3 lifestyle image options.
Product Cutout w/ Background
This asset style is simple, yet effective. Showcase your best sellers and clearly communicate the details of your sale.
Assets Needed
Product images with a solid background that can be cut out.
Sale Carousel Images
This carousel is a mix of lifestyle images and solid text to clearly communicate your sale. The carousel cards are meant to be used together, but can also be used individually! Up to 5 carousel cards are included.
Assets Needed
3-5 lifestyle image options.
Discount Drop Video
A simple, yet effective way to clearly showcase your sale! Select lifestyle image photos that grab attention and show how to use your product.
Assets Needed
5-6 lifestyle photo options.
Rotating Photo Zoom In
A simple, yet effective way to clearly showcase your sale! Select lifestyle image photos that grab attention and show how to use your product.
Assets Needed
5-6 lifestyle photo options.
Fast Transition Slide Text
A great way to capture attention without needing video footage! These fast lifestyle images grab attention and the text animation creatively communicates your sale.
Assets Needed
10-15 lifestyle images..
Polaroid Image Sale
A simple, yet effective way to clearly showcase your sale! Select lifestyle image photos that grab attention and show how to use your product.
Assets Needed
5-8 product, lifestyle or UGC images.
2 Credit Ads
Rotating Product Grid
A simple, yet effective way to clearly showcase your sale! Select lifestyle image photos that grab attention and show how to use your product.
Assets Needed
10-15 lifestyle or product images
Flashing Repeating Text
Repeating flashing text is always a staple sale asset. It always grabs attention, and is one of the most effective ways to communicate your sale information.
Assets Needed
1-3 product or lifestyle image options.
Sale Ticker Tape
Ticker tapes always capture attention! Showcase the variety of products in your sale while creatively communicating your discount.
Assets Needed
5-6 lifestyle images, product images, model shots.
Simple Flashing Sale Text
Flashing text is always a staple sale asset. It always grabs attention, and is one of the most effective ways to communicate your sale information.
Assets Needed
2-3 Lifestyle Image Options
Vertical Ticker w/ Cut Out
Ticker tapes always capture attention! Showcase the variety of products in your sale while creatively communicating your discount.
Assets Needed
Product cut out images, or lifestyle images.
Split Screen - Image Only
A simple, yet effective way to clearly showcase your sale! Select lifestyle image photos that grab attention and show how to use your product.
Assets Needed
This can be done with UGC, product or lifestyle images. ~5-8 photos needed.
Package Options
Sold out
10 Creative Credits, which will produce ~3-5 assets.
Sold out
-15 Creative Credits, which will produce ~4-7 assets.
-One free matching website banne
Sold out
-20 creative credits, which will produce 5-9 assets
-One free matching website banner
-Two free matching email banners
FAQ
Do you create the assets?
No, we use assets you already have! Our team is skilled at repurposing almost any type of content you have. Each asset style has information about the assets needed to create it.
Do I need to have video footage to create these assets?
Nope! That’s the beauty of these assets - many of the videos are image-only, and are just as compelling as live video footage. If you have compelling video assets though, we would love to use them!
How long does this process take?
It takes about two weeks from the day you purchase your package, to the day you receive your assets. This is subject to our team’s availability though, and we do book up quickly during the holidays. We will tell you if we have any backlogs or anticipate any delays before we begin your project, and if that timeline doesn’t work for you we offer a full refund.
How do I purchase this?
You can purchase your package from the links above! If you would like to talk to one of our team members first, feel free to email us at info@uppercasebrands.com or throw some time on our calendar here.
What if I don’t like my assets?
We’re confident that won’t be the case! But we do realize that creative vision can differ wildly between individuals, so we’ve mocked up multiple examples of each asset style with different brands in different industries so you can see a variety of expressions. Your assets will look similar to these, but with your branding and unique taste. However if you don’t like your assets for any reason, we offer a money back guarantee.
How many revisions do I get?
We offer one round of revisions included in each package. Our team asks a lot of questions at the beginning to make sure we’re both on the same page, making the revisions quick and easy.
What do I need to get started?
Not much! We’re very good at using what you have to create something awesome. However, there are a few things we will definitely need:
- A copy of your brand kit that includes your logo files, font files and colors at a minimum. We prefer a full brand kit with guidelines on how to use your brand so that our assets match your aesthetic.
- ~10-15 lifestyle images. You may need more or less depending on which assets you choose, but there is a good chance we’ll need at least 10 options.
- Clean product photos. If you choose some of our asset styles that involve cut-out products, we’ll need product photos with a clean background to execute them.
- Details of your sale - we need to know your discount, any language you want to use around it, and any other details!
What if I have multiple different sales?
No problem! You can specify different sale details on each asset we create.
What if I want to create multiple versions of one asset style?
No problem! It’s up to you how to spend your Creative Credits. If you want to create two assets in the same style (for example, if you want one for your women’s products and one for your men’s products), you can specify those details in the creative brief form.
What do you ask for in the creative brief?
All the information our team needs to know to create the perfect asset for you! We ask for your image/video preferences, some alternate image options, the copy you would like to use, and other questions related to each specific asset.
Do you use music in the videos?
We certainly like to! We ask your music preferences in the creative brief, and our sound engineer chooses a track he feels matches your preferences. The music rights are included in the package.
Can I use my assets in other ways outside of ads?
Definitely! We encourage you to use them on your organic channels and in other marketing materials to get the word out about your sale.
What is the free website banner included in the Super and Mega packages?
Consistency is key, and this bonus asset ensures that your ads match your landing page, creating a great user experience. You tell us the dimensions you would like for your site and which asset you would like to mirror, and we’ll create an additional asset in those dimensions. Assets can be created with or without text if your website is responsive.
What are the email banners included in the Mega package?
Consistency is key, and these bonus assets ensure that your email communications and your ad assets match. Let us know the dimensions you need for your email, and pick two assets you would like to mirror. We can also create gifs for these!
Other questions?
We’re here to help! Feel free to chat us in the chat window, email us at info@uppercasebrands.com, or throw some time on our calendar here. We’re happy to schedule a free consultation with one of our team members to answer any questions you may have.
Check Our Our BFCM Freebies
Our Black Friday Cyber Monday E-Book
Black Friday planning can be overwhelming - we’ve been there many times. Luckily, this isn’t our first rodeo! We’ve written an e-book on Black Friday & Holiday strategy planning for ecommerce companies.
If you’re curious about how to select the right promotion, when to start running sale ads, how to budget your ad spend through the season and more, our e-book is for you! It’s a free resource that you can access here.
Freebies
Not ready to build a full video-based BFCM ad suite, but still want to make sure your BFCM or holiday ads look sharp? We got you. We also have a suite of free ad templates that you can use in canva. These are all image-based and work with a variety of brand styles. Check them out here!