We're taking 15 weeks to go through 15 different Facebook advertising topics, all designed to teach you the best strategies in Facebook Advertising.
This course was designed by an ex-Facebooker who worked on the ads team, and learned these strategies first-hand while consulting with many different companies.
Each week, we'll deliver one lesson to your inbox.
Week 1: Know your numbers - Which Facebook metrics matter most to your bottom line?
Week 2: Budgeting - How to plan the optimal FB advertising budget.
Week 3: The FB Pixel - How to check to make sure you've installed it correctly and that it's measuring the right content.
Week 4: FB Business Manager - A guide on how to use the tool.
Week 5: How To Set Up An Ad (The Right Way) - Walk through several examples of different ad placements.
Week 6: Ad Targeting - The ultimate targeting guide.
Week 7: A/B Testing - Best Practices.
Week 8: Video, video, video! How to use video to get even better ad results.
Week 9: Social Proof - What it means and how it can get you better results.
Week 10: Facebook Placement Requirements - Image sizes, videos, products, etc.
Week 11: Lead Generation Ads - Best practices, how to set them up and metrics to shoot for.
Week 12: Retargeting 101 - A guide to proper setup
Week 13: Measurement - How to tell if your campaign is performing well.
Week 14: Ad optimization! Let's get those campaigns performing at their peak.
Week 15: Landing pages - They're as important as your ads!
✅Video of us setting up a campaign from start to finish
✅Checklist to run through before setting a campaign live
✅Template on how to calculate the budget you'll need to spend on your ads
✅25 FB & Instagram ad templates (stop second guessing your creative)
✅50+ optimization techniques and strategies