Building a Solid Social Media Strategy: Part 1, Introduction

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Social media is a crucial marketing platform for small businesses and startups because of its low entry price point and potential to form relationships with your clients. It’s often the best starting point for attracting your first clients and initial outreach. However a strong strategy is exponentially more effective and a well thought out plan will pay off in the long run. Many companies initially underestimate the amount of time it takes to carry out a social media plan, so it’s important to think it through thoroughly before starting.

While working at Mashable our team put together social media plans that grew the Mashable accounts into social media titans with millions of followers. We won countless digital awards like Webby’s, and were consistently able to generate billions of impressions on social media for specific campaigns.

Although most brands don’t require millions of followers to have an impact, a healthy following of several thousand can be leveraged to increase sales and help establish thought leadership. In this social media series of posts, I’ll explore social media best practices to deploy when building your digital brand using tried and true practices learned while building Mashable’s social media following.

The first step to building a successful plan is understanding which social platforms best serve which purpose. It’s also important to realistically look at the amount of time you have do devote to social to determine where your efforts will have the most impact.

Over the next few weeks, we’ll examine each of the main social networks to lay out best practices to build your account. I'll do a deep-dive into each platform, giving tips and tricks. For any specific questions about each platform, mention them in the comments and I'll address them in the following post.

To learn more about how UPPERCASE can help build your brand's social strategy, contact us for more information.